Designing a Football Experience for a Mobile Device

Watching sports is a favorite pastime of many consumers. A more nomadic life style makes the traditional spectating venues unavailable. Designing a sports spectator experience using mobile devices poses design and technological challenges in order to achieve a good experience at an acceptable cost. Combining animations, which have higher understandability and lower cost, with video, which has a higher emotional value, might provide that experience. The authors used a combination of a formal experiment with a focus group study to evaluate and refine successive design sketches. The result was a design proposal that will be implemented as a commercial product.